Demand-Side Platform (DSP)

Our state-of-the-art licensed Demand-Side Platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the various ad exchanges that we are connected to, and by utilizing our DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Using our DSP allows users to optimize based their campaigns on set Key Performance Indicators such as effective cost per click (eCPC), and effective cost per action (eCPA) among others.